USPTO Standards for Trademarks

Your trademark is the most visible representation of your company or product to the public; therefore, getting it right is critical to your success. If you’re not sure about the process of trademark creation and registration,

Registered Trademark

let’s start with the basics:

A trademark is a unique word, symbol, image or combination of these elements in a simple, recognizable form to distinguish one company’s products or services from those of another company or another market. In the United States, the trademark symbol (™) may be used without registration, while the registered trademark symbol (®) may only be used upon registration of the trademark with the U.S. Patent and Trademark Office (USPTO). Registering the trademark guarantees its exclusivity and protection.

Before you register a trademark, you must insure that it is not similar to any other trademark registered with the USPTO. Therefore, it’s a good idea to make a trial sketch of what you have in mind for your trademark. With this in hand, your next step is to perform a search at the USPTO site above. If your search turns up anything that is too similar to what you want, you’ll need to make revisions to your design.

Once you are satisfied that your trademark is unique, send your rough drawings to us. Inventia Patent Drafting will translate your ideas into a crisp, professional design that will reproduce well however it’s rendered.

You will then begin the process of registering your professionally designed trademark here. You may prefer to hire an attorney, but it is not essential because the USPTO will assign a law office to walk you through the process. There is a nonrefundable filing fee for application, and the trademark must be renewed in ensuing years in order to keep it active, so be sure to keep good records and highlight the renewal periods in your files.

When the process is complete, and you are able to place that registration symbol beside your trademark, it confers a real sense of professionalism. Let Inventia Patent Draftinghelp you with that today.

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